PRINT IS NOT DEAD

For Iconic Magazine’s first real editorial collaboration, I partnered with Undermind Magazine to turn studio photography and product shots into a series of surreal, larger-than-life environments. Starting from clean white-seamless images, I built fantasy outdoor worlds where oversized hats become landscapes, blending fashion with adventure through scale shifts and playful storytelling. I handled the compositing, environment creation, lighting integration, and retouching, making sure each scene felt cohesive while keeping the products and talent as the heroes. The goal was to take simple studio assets and expand them into cinematic editorial moments, helping launch Iconic’s collaboration with a bold visual identity that feels imaginative, polished, and fun.