Project

Kai Cenat for Complex

Client

Complex

Year

2023

For this cover, creative direction came from the Complex team, and I focused on bringing the concept to life through environmental typography and compositing. Starting with the original backyard photography, I built the oversized hedge lettering to feel like it physically existed in the space, shaping “THE KAI SHOW” as living greenery and integrating it into the architecture of the house. The process centered on scale, perspective, and texture, making sure the foliage, shadows, and lighting matched the scene so the type felt planted in the yard rather than added afterward. I also retouched the image to remove distractions and clean up the environment, then handled the dimensional lettering, blending, and final cover layout to turn a playful idea into a grounded visual moment, transforming an everyday suburban setting into a bold, surreal editorial cover.

Credits

Credits

Photography by XAVIER LUGGAGE