Project
Pheal Rich Cherry Bomb
Client
Pheal Rich
Year
2025


For this project, the visual palette centered around dark reds, so I led the concept toward a surreal outdoor scene built around oversized cherries. Starting from the original studio photography, I developed the idea of placing her in an open field and executed the full environment from there, blending the subject into a stylized landscape while keeping the product front and center. The focus was on creating a bold, playful contrast between scale and realism, using the cherries as visual anchors to reinforce the flavor story while maintaining a polished, commercial feel. I handled the compositing, lighting balance, color direction, and overall atmosphere to make the scene feel cohesive and intentional, turning a simple portrait into a vibrant, fantasy-inspired product moment.
Photography by Shawn Viscious