2026 Campaign

I helped lead on-set creative and production across Gold’s Gym’s 2026 campaign, focused on capturing real, unfiltered moments inside the gym. The goal was to move away from overly polished fitness imagery and instead document the in-between, the strain before the lift, the reset between sets, the small interactions that actually define the experience. Working closely with internal stake holders, talent, photographer Matt Hawthorne, videographers and production crew, I helped shape how each moment was framed, lit, and captured to feel immediate and honest while still holding a premium quality. The result is a body of work that reflects what Gold’s Gym actually feels like day to day, grounded, gritty, and human, while reinforcing the brand’s legacy as the place where real work happens. Click "VISIT SITE" to watch.