Capture The Cape

For Cheil's Capture the Cape, I was a core part of the team from the start, moving through research (with my years of experience as a Roblox YouTuber), concepting, key art, and game asset design oversight before the experience ever went live. The project was a proof of concept built to demonstrate Cheil's in-house capabilities at scale, proving the agency could usher brands into the next generation of consumer interaction. The concept took a capture-the-flag game and built it out into a full world, with each cape carrying its own powers and visual identity, giving players something to chase and collect. With 25,300 lines of code, a platform-first matchmaking system, and 2,048 assets, the game was built to feel designed rather than assembled, keeping everything cohesive and polished while staying true to how players experience Roblox. Beyond the design side, I was the face of the game for socials and co-hosted the five-hour launch livestream, which drove 9,457 visits and 5.3 million impressions. --- AAF DALLAS - SILVER, MARCON - GOLD AWARD - INTERACTIVE